About Us

European Pork

About Us

India's very first magazine in its genre, UpperCrust created mighty ripples when it was launched in January 2000, right at the turn of an exciting new millennium. It was way ahead of its time, but Farzana Contractor who conceptualised the unique content and style of the magazine had a dream of putting the diverse Indian regional food on the world culinary map.

Supported by her husband, the legendary journalist Behram Contractor, who was also a die-hard foodie and India's first food writer - Busybee, UpperCrust went on to capture the imagination of all readers all over India and capital cities of the world.

From then until now, UpperCrust has gone from strength to strength. The high productive value remaining constant, the editorial content continuing to be indigenous, unique and appealing with extremely top quality images adding value to the total package. Readers and advertisers have been ever supportive, endorsing the fact that they believe UpperCrust to be an endearing and enduring product.