Beer lovers in India have a reason to celebrate. Tiger Beer after having gladdened the hearts (and pallets) of millions across the globe is now available across key markets in India.

Built around ‘Passion for winning’, Tiger Beer believes that a time to have fun is not bound by the place, time to celebrate is not bound by occasions and time to drink a Tiger is not bound by the clock…Life is always worth celebrating and any time is Tiger Time!

The origin of Tiger Beer:
Asia Pacific Breweries Limited (APBL) is a joint venture between Fraser & Neave (Singapore) & European brewers Heineken N.V. (Amsterdam).

Launched by APBL in 1932, Tiger Beer has always worked wonders in the market thanks to its strong brewing expertise and excellent local market knowledge & distribution Tiger - APB’s flagship brand, is now brewed in eight countries. .

Tiger's award winning flavor and consistent excellence of quality has made Tiger one of the largest selling beer brands in the world today and is enjoyed by over a million beer lovers in more than 60 countries across Europe, USA, Latin America, Australia and the Middle East.

With its unique blue label and distinctive graphics Tiger’s look reflects the vigour, youthfulness and freedom that are characteristic of the brand's target consumer and reiterates its contemporary positioning.

A world acclaimed taste
Brewed under the supervision of Heineken N.V. technical experts, Tiger Beer uses the finest pale malt from Germany, aromatic Hops from U.S. and specially cultivated yeast from Holland. Containing 5% alcohol, it has a smooth, medium bitter larger beer, which is balanced the sweetness of malt, which has been globally acclaimed one of the finest tastes in the world.

Tiger Beer’s renowned quality has fetched it over 40 international awards and accolades. Tiger Beer has just been awarded another gold medal as overall winner in the New Zealand International Beer Awards, International Golden Lager Styles category.

As far back as 1954, Tiger Beer became recognized as a gold medal winner for taste & quality. Amongst these awards is the prestigious BIIA 1998/99 (Brewing Industry International Awards) where Tiger received top honours as the world’s best lager beer.

In 2004 Tiger Beer once again received top honours when it won the World Beer Cup in New York.

“It’s Tiger Time” in India:
Moving forward, Tiger has already established a significant presence for itself in India. It has already been introduced in Mumbai, Pune, Goa, New Delhi, Andhra Pradesh, Tamil Nadu and Bangalore. This move is consistent with the brewer’s effort to tap the growing Indian beer market.

Tiger promises Indian drinkers the same distinctive quality taste that Tiger is famous for. APBAL, like other APB breweries in the region brews Tiger using only the finest ingredients, for this the malt is specially imported from Australia and the choicest hops are got from Europe, and a unique strain of yeast which is cultured in Holland. Brewed under the supervision of Heineken N.V. technical experts, APBAL adheres to the most stringent quality control management and conducts no less than 200 quality checks during the brewing process.

Mr. Chetan Gupta, Marketing Manager, India for APBL, Aurangabad elaborated “Today, Tiger stands firmly as one of the leading beer brands in Southeast Asia including Singapore, Malaysia and Vietnam and is embraced as a leading premium brew that hails from the Far East in western markets such as the United Kingdom (UK), Europe, United States of America (USA), the Russian Federation and Australia amongst others.

In India, Tiger is positioned as a premium beer for discerning young adults. We shall focus on boosting its premium appeal as well as build the brand’s affinity with the consumers through differentiated lifestyle and experiential platforms, such as Tiger Translate. We are confident, that with the superior quality coupled with differentiated marketing activities, Tiger will resonate well with the consumers”