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UpperCrust, India’s premium magazine on food, wine and style, along with Harvest Trade Fairs, the young, vibrant and dynamic trade fair company, hosted The UpperCrust Show, India’s first ever exclusive event on food, wine and allied products. This much-awaited event brought together the finest vintners, distillers, the biggest names in gourmet food and cuisine, internationally renowned chefs, leading restaurateurs and respected critics from the industry. The UpperCrust Show featured some of the very best products and services from the food and beverages industry as well as an eclectic mix of other related products. This three-day event attracted more than 30,000 consumers, trade attendees and industry professionals. Apart from a range of superlative exhibits, the event featured interactive sessions with leading chefs, culinary consultants and vintners who took the audience through the subtleties and nuances of fine food and wine. The exhibition and the related events attracted an audience that exemplified the sophistication and evolved taste of Bombay, the country’s commercial and food capital. The UpperCrust Show provided an outstanding forum to promote products to trade as well as to end consumers, for the first time ever. Personal invitations to the trade and professionals were made in advance. Trade visitors recieved special “Trade” badges. This emphasis on the active participation of the trade community permited them to showcase their product before a qualified audience of industry representatives. A focused visitor promotion campaign – including direct mail, print media, radio and outdoors, besides a sustained build up through UpperCrust, India’s premier magazine in this domain – ensured the turnout of very large numbers of people who fit their target consumer profile. |
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Advisory
Board Asit Chandmal Shobhaa De Harsh Goenka Jiggs Kalra Sanjeev Kapoor Vithal Kamat Dinesh Khanna Sanjiv Malhotra Sabira Merchant Hemant Oberoi |
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grab a piece of the action by participating in India's most awaited event on foods, wines and allied products. Book your space today! |
14 Belle View, 85 Warden Road, Mumbai 400 036 (India) Tel: 022-5664 8171, 022-2204 1759 Mobile: 9821046822 Fax: 022-2367 8749, 2202 1542 |