Page 116 - UpperCrust e-Magazine Third Quarter 2024

UPPERCRUST FOOD | IYENGAR'S KAAPI

The team that brings you your
filter kaapi hot and fresh, daily

India and abroad – have him and his team and even participated in MasterChef India,
working on placing their brand on the making it to the Top 50, in 2011, when it
national and global map, targeting railways was being shot at RK Studios in Chembur,
and the airlines. He earnestly says, “If a stone’s throw away from his home. And
Italian espresso can become available in today, he’s brewing filter coffee!
every coffee shop in India, why can’t this All in all, he’s happy where he’s at,
delicious Make in India South Indian kaapi spreading smiles with every Iyengar cuppa
be available everywhere in the world?” and taking the coffee adage, ‘You can’t
They say the kaapi has been in the buy happiness, but you can buy coffee,
making for the past 65 years because and that’s pretty close’ to the next level.
that’s Ramesh’s age and it was always in He’s spreading love, too, what with the
him − the taste and the desire to bring his tagline: ‘Love at first sip’. Clichéd much!
household and community staple to coffee But it works! Direct and effective, and
lovers everywhere. convenient coffee at the end of the day!
Believe it or not, he started his That’s Iyengar’s Kaapi for you!
professional life as a receptionist with The Iyengar’s Kaapi
Oberoi Towers in 1979 before joining the Visit: www.iyengarskaapi.com
Iyengar's Kurku Murku
ad world, then a very glamorous prospect, Mob: 0 96197 20060

114 | UPPERCRUST | JUL-SEP 2024