Page 9 - UpperCrust e-Magazine Third Quarter 2024

Turkish Hazelnut UPPERCRUST PROMOTION

#theMIRACLENUT

Do you enjoy a warm hazelnut mocha on a cool, rainy day? Or a piece of rich dark hazelnut chocolate
before you go to bed? Then, it has to be with Turkish Hazelnuts, the world leader in hazelnuts, and
nothing less

India can now get a taste of Turk-
ish Hazelnuts with the official
launch at the Turkish Embassy in
New Delhi, along with a four-year
campaign by the Turkish Hazelnut
Exporters Associations.

Did you know Turkiye exports
70-75% of its hazelnuts to the EU,
primarily supporting the chocolate
industry in countries like Germany,
Italy, France and Switzerland?
Well, it’s true and they work on the
principle of connecting people
over the world with the natural L-R: Hasan Osman Sabir, Tahsin Tokgoz, Dr Anjali Hooda, Firat Sunel, Gunjan Jain
goodness and culinary potential of
Turkish Hazlenuts, and supporting And hazelnuts constitute the largest Hazelnuts are crucial for your
sustainable farming practices.
agricultural exports of Turkiye, to nutrition intake as they provide
Turkish Hazelnuts is not so much the tune of $2.5 billion.” energy to keep you going, with an
an industrial product as much a oil content of 62%. Research
shows that the benefit of hazel-
labour of love brought together Turkish Hazelnuts come in a wide nuts is linked to their fatty acid
by boutique farms with a network variety, some of which are the
of 5,50,000 farmers. It begins in in-shell hazelnut - perfect for a profile which is rich in monounsat-
the month of August and is sold mid-meal snack, chopped hazel- urated and polyunsaturated fats.
throughout the year, in its freshest nut – used in biscuits, ice-cream, This helps control lipid profiles in
form. From exporting mainly energy bars, hazelnut flour – used the blood, reduce the risk of coro-
shelled and kernel forms to 32 in baking and as an ingredient for nary heart disease, lower blood
countries earlier, Turkish Hazel- hazelnut paste… These hazelnuts pressure, decrease LDL, that bad
nuts now exports both kernels and add an unique flavour and texture cholesterol, increase HDL and
various forms of hazelnuts to to chocolate, bakery products, even potentially fight against
around 125 countries. dairy, cereal, salads, sauces and cancer, atherosclerosis and diabe-
dessert. A Fig & Hazelnut Salad tes. This is all thanks to its vitamin
Hasan Osman Sabir, Chairman of with honey hits the spot! A hazel- E content, which makes it a power
the Blacksea Hazelnut and Hazel- nut butter as an alternative to source of good health. To get the
nut Products Exporters Associa- most out of it, you would ideally
tion tells us, “80% of our hazelnut dairy butter, nutritious and look at consuming 25-30 g daily.
production is exported. delicious! With Turkish Hazelnuts’ freshness,
quality and taste, it makes it easy
to do so!

From spreads to chocolates,
butter and flour, hazelnuts are
versatile and in a country like
India, their value is multiplied.
Tahsin Tokgoz, Board Member of
the Istanbul Hazelnut Exporters
Association, elaborates, “India is a
very different market. Indians love
to gift nuts on festive occasions
and Turkish Hazelnuts would make
the perfect gift. For instance, India
recorded a whopping 700 tonnes
last year alone, in consumption.”
We do love our nuts and Turkish
Hazelnuts is just the answer,
perfect for a snack, as a garnish in
our gravies, free of pesticides and
toxins. And most of all, it is aller-
gen-free! Yes, you can’t go wrong
with hazelnuts!